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Trade fair

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A trade fair (trade show or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only". They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. There are currently over 2500 trade shows held every year in the U.S. alone, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling).

Consequently, cities often promote trade shows as a means of economic development.

Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations.

An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.


[edit] List of major trade fairs

List reviewed on February 18, 2008 - in alphabetic order.

Title Description Dates Location Visitors
China Plastics Exhibition & Conference Plastic Machines,Plastic Moulds,Plastic Material,Plastic Products 17th September - 19th September Taizhou, China Almost 50,000 visitors in 2008[1]
Ambiente Consumer Goods 13 February - 17 February Frankfurt, Germany Almost 150,000 visitors in 2008[2]
AgQuip Agriculture 19 August - 21 August, 2008 Gunnedah, New South Wales, Australia Approximately 100,000 in 2005[3]
Anuga Food October 13, 2007 Cologne, Germany 158,817 in 2005[4]
Bogotá International Agriculture Fair - Agroexpo Agriculture July 12, 2005 Bogotá, Colombia 236,616 in 2005[5]
Bogotá International Automobile Lounge Auto show October 19, 2006 Bogotá, Colombia 130,000 in 2006[6]
Bogotá International Book Fairs Books April 26, 2007 Bogotá, Colombia 377,310 in 2007[7]
Bogotá Home Fair Consumer goods for home September 4, 2007 Bogotá, Colombia 240,000 in 2007[8]
Bologna Motor Show Auto show December 7, 2006 Bologna, Italy 1,200,000 in 2006[9]
Buenos Aires International Book Fair Books April 23, 2009 - May 11, 2009 Buenos Aires, Argentina 1,240,000 in 2008[10]
Cairo International Book Fair Books January 24, 2007 Cairo, Egypt 2,000,000 in 2007 - largest book fair in the world[11]
Canton Fair Consumer and Industry Products Oct 15-19 2008 Oct 24-28 2008 Nov 2-6 2008 Guangzhou, China 192,013 in Spring Session 2008[12]
CeBIT Information and communication technology March 15 - March 21, 2007 Hanover, Germany 480,000 in 2007[13]
CES, Consumer Electronics Show Consumer electronics January 7 - January 10, 2008 Las Vegas, Nevada 143,767 in 2007[14]
Chinaplas 2008 - The 22nd International Exhibition on Plastics and Rubber Industries Plastics April 17 - April 20, 2008 Shanghai, China 72,161 in 2008[15]
China International Auto Supplies Sourcing Fair Auto show August 20th - August 22nd, 2008 Shanghai New International Expo Centre, China About 50,000 [16]
COMDEX Computer show cancelled Las Vegas, Nevada 50,000 in 2003[citation needed]
Comic Market comics August 15 - August 17 ,2008 Tokyo, Japan 550,000 in Summer Session 2008[17]
COMPUTEX Taipei Computer show June 3 - June 7 Taipei, Taiwan 106,517 in 2008[18]
CONEXPO-CON/AGG Construction March 22 - March 26, 2011 Las Vegas, Nevada Approximately 145,000 in 2008[19]
Cottage and Country homes show log home February 14 - February 17, 2008 Montreal, Canada 57,000 in 2006[20]
DigitalLife Video Games, Consumer Electronics September 27 - September 30, 2007 New York City, New York (unknown attendee count in 2007; 50,000 in 2006[21])
Drupa Printing Equipment May 29 - June 11, 2008 Messe Düsseldorf, Germany (393,654 in 2004 from 127 countries[22])
E3, Electronic Entertainment Expo Video games July 15-17 Los Angeles, California 60,000 in 2006[23] E3 became invitation only in 2007 and attendance dropped to around 5,000.[24]
Fiera internazionale del libro Books May 5, 2007 Turin, Italy 300,000 in 2007
Forest and Forest Products Forest and forest products September 19, 2006 Minsk, Belarus 160,000 in 2005[citation needed]
Frankfurt Book Fair Books October 15-19 2008 Frankfurt, Germany 270,000 in 2004[citation needed]
Games Convention Video games August 21 - August 24, 2008

August 19 - August 23, 2009

 Leipzig, Germany 203,000 in 2008[25]
GAMESCom (Successor to Games Convention) Video games September 9 - September 13, 2009 [26] Cologne, Germany
GIFTEX Gifts September 18 - September 22, 2008 Bombay, India 53,000 in 2006[citation needed]
GITEX Consumer Electronics Expo Computers and Electronics September 6, 2007 Dubai, UAE 120,000 in 2006[citation needed]
Hannover Messe Industry, Technology April 16 - April 20, 2007 Hanover, Germany over 230,000 in 2007[citation needed]
IETF India Technology Fair and Engineering Exhibition February 13, 2007 New Delhi, India 1,150,000 in 2005[citation needed]
IMM - International Furniture Fair Furniture January 16, 2006 Cologne, Germany 125,000 in 2005[citation needed]
Internationale Automobil-Ausstellung Cars September 2007 Frankfurt, Germany 940,000 in 2005[citation needed]
IFA Consumer electronics September 2006 Berlin, Germany 273,800 in 2003[citation needed]
Internationale Grüne Woche Berlin Food January 19 - January 28, 2007 Berlin, Germany 430,000 in 2007[citation needed]
Internationale Luft- und Raumfahrtausstellung Berlin Aerospace May 16 - May 21, 2006 Berlin, Germany 250,000 in 2006[citation needed]
Internationale Tourismus-Börse Tourism March 7 - March 10, 2007 Berlin, Germany 177,000 in 2007[citation needed]
International Exhibition of Ceramic Tiles and Bathroom Furnishings (Cersaie) Ceramics for the Building Industry September 26, 2006 Bologna, Italy 91,935 in 2007[27]
International Show of Agriculture Food, Agricultural machinery March 3, 2007 Paris, France 600,000 in 2007[citation needed]
International Technical Fair machine engineering, automobiles, transport, information technologies, software, electronics, electrical engineering, construction, chemistry, power engineering, ecology September 24, 2007 Plovdiv, Bulgaria 141,000 in 2006[citation needed]
Metalworking Tradeshow Metallurgy March 21, 2007 Minsk, Belarus 90,000 in 2005[citation needed]
Mobile World Congress mobile telephony, Communications February 11 - February 14, 2008 Barcelona, Spain 50,000 in 2007
Mondial de l'Automobile Auto show September 30, 2006 Paris, France 1,400,000 in 2006[citation needed]
NAMM Music January 17 - January 20, 2007 Anaheim, United States 85,000[28]
National Agricultural Fieldays Agriculture 4 days in Mid June Hamilton, New Zealand 125,878 in 2007[29]
NAB, National Association of Broadcasters Broadcasting April 18 - April 23, 2009 Las Vegas, United States 105,000 in 1999 [6]
The North American International Motorcycle SUPERSHOW Motorcycle Consumer Show January 2, 3, 4 2009 Toronto, Ontario, Canada 65,000 in 2008[citation needed]
Novi Sad Fair Agriculture Middle of May Novi Sad, Serbia 600,000[citation needed]
Nuremberg International Toy Fair Toys, Games February 1, 2007 Nuremberg, Germany 80,000 in 2007[citation needed]
Paris Air Show Aerospace June 18, 2007 Paris, France 550,000 in 2007[citation needed]
Photokina Photography September 26, 2006 Cologne, Germany 160,000 in 2004[citation needed]
Pollutec Environment November 28, 2006 Lyon, France 65,000 in 2004[citation needed]
Pool Trade Show Fashion July 17, 2006 New York & Las Vegas 50,000 in 2005[citation needed]
Salone del Mobile (International Furniture Fair) Furniture March 2007 FieraMilano, Milan, Italy 270,000 in 2007[30]
SIMO TCI Consumer electronics November 7, 2006 Madrid, Spain approximately 300,000 [31]
SMAU Computers, Consumer electronics October 4, 2006 FieraMilano, Milan, Italy 50,000 in 2006[citation needed]
Sydney Royal Easter Show Agriculture 14 days over Easter Sydney, Australia 900,000 in 2007[32]
Tokyo Motor Show Auto shows October 22, 2005 Tokyo, Japan 1,512,100 in 2005
Tokyo Game Show Video games September 22, 2006 Tokyo, Japan 194,288 in 2008
World of Packing Packing September 26, 2006 Minsk, Belarus 90,000 in 2005[citation needed]

[edit] References

  1. ^ [1], Pec 2009' Website. Retrieved August 26, 2008.
  2. ^ [2], Messe Frankfurt Website. Retrieved August 26, 2008.
  3. ^ Participation Information, AgQuip Website. Retrieved March 14, 2008.
  4. ^ Facts and Figures, Anuga website, January 2007. Retrieved November 15, 2007.
  5. ^ Last fair version facts
  6. ^ Last fair version facts
  7. ^ Last fair version facts
  8. ^ Last fair version facts
  9. ^ The figures of the 31st edition of Bologna Motor Show, International Automobile Exhibition, Bologna Motor Show, September 5, 2007. Retrieved October 19, 2007.
  10. ^ The Fair was a success and they are already working for 2009, Clarin, May 13, 2008
  11. ^ Cairo International Book Fair Attracts Two Million Visitors
  12. ^ China Import and Export Fair
  13. ^ CeBIT End of Show Report 2007, CeBIT. Retrieved October 19, 2007.
  14. ^ [http://www.cesweb.org/docs/2007_CES_Audit_Highlight.pdf Preliminary Attendee Highlight Document], CES website, 2007. Retrieved November 15, 2007. Note: figure includes exhibit and conference attendees, press, analysts, speakers and exhibitors.
  15. ^ Chinaplas 2008 - Asia's No.1 International Plastics and Rubber Trade Fair -Show Update, ChinaplasOnline. Retrieved June 17, 2008.
  16. ^ The 6th China International Auto Supplies Sourcing Fair ChinaTradeShows.com. Retrieved September 20, 2008.
  17. ^ [3]
  18. ^ Taipei Computer Association: Perfect finale for COMPUTEX TAIPEI 2008 with exhibition size and number of buyers both achieving new heights
  19. ^ CONEXPO-CON/AGG Website, CONEXPO-CON/AGG website. Retrieved March 20, 2008. Note: figures include attendees for the co-located International Exposition for Power Transmission.
  20. ^ 2nd Cottage and Country homes show, salonchalet.com (Cottage and Country homes show website). Retrieved November 15, 2007.
  21. ^ Overview, DigitalLife. Retrieved October 19, 2007.
  22. ^ General Information - drupa Trade Fair
  23. ^ Ellie Gibson E3: Organisers report record attendance at 2005 event GameIndustry.biz, May 23, 2005. Retrieved November 15, 2007.
  24. ^ Login E3 Media and Business Summit 2007 website. Retrieved November 15, 2007.
  25. ^ [4], August 24, 2008. Retrieved August 25, 2008.
  26. ^ [5] , February 2, 2008. Retrieved August 25, 2008.
  27. ^ Countdown to Cersaie 2008 begins, Cersaie website. Retrieved November 15, 2007.
  28. ^ Exhibitors, NAMM website. Retrieved November 27, 2007.
  29. ^ Fieldays 2007 Statistics, National Agricultural Fieldays Website. Retrieved March 14, 2008.
  30. ^ Cosmit - Visitatori
  31. ^ SIMO e-life 2007 aims to become an annual point of reference for the video-games sector throughout Europe SIMO press release, July 25, 2007. Retrieved on October 11, 2007
  32. ^ About the 2008 Show, Sydney Royal Easter Show Website. Retrieved March 14, 2008.

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