Krombacher Brauerei
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| Type | Kommanditgesellschaft |
|---|---|
| Founded | 1803 |
| Headquarters | Kreuztal, Germany |
| Industry | Brewery |
| Products | Beer |
| Revenue | 608,5 Mio. € [1] |
| Owner(s) | Schadeberg Family |
| Employees | 866 [1] |
| Website | krombacher.com |
Krombacher Brauerei is one of the biggest privately owned breweries in Germany.
Contents |
[edit] History
The Krombacher brand was founded in 1803 by Bernhard Schadeberg and has continued to be in the hands of the Schadeberg family for generations.[2]
[edit] Location
Krombach is a suburb of Kreuztal near Siegen, a small city in a part of Germany called Siegerland, a part of North Rhine-Westphalia. The small town of Krombach is located at the foot of the Rothaargebirge.
[edit] Products[3]
Krombacher Brewery produces the most consumed Pilsener in Germany[1], the Krombacher Pils. An alcohol free and a mild variant is also produced. Krombacher Radler is a mixture of 50% Krombacher Pils and 50% lemonade. Krombacher brews Krombacher Weizen, a wheat beer, since 2007 in response to market research.[4]
Targeted at young adults, Cab is a brand of beer-based mix drinks. Initially meaning Cola and Beer, four variants are now produced: Cab Cola and Beer, Cab Lemon and Beer, Cab Energy and Beer, Cab Blood Orange and Beer. All variants are flavored with dragon fruit.
Krombacher Brewery also produces Rhenania Alt, a dark beer and distributes Schweppes in Germany. All Schweppes products are manufactured by the Krombacher Brauerei [5] under license from Schweppes Germany. de:Schweppes Germany (and indirectly Kromacher) both control the German and Austrian licenses for Snapple (not available in Germany/Austria), de:Dr. Pepper (available since 2006) and Orangina.[1]
[edit] Regenwaldprojekt
In 2002, Krombacher Brewery started a Rainforest campaign. It announced that for every crate of Krombacher sold one square meter of rainforest would be saved for at least 100 years. For achieving this, Krombacher Brewery partnered with World Wildlife Fund, famous German television host Günther Jauch promoted the campaign.
The campaign was very successful, but was also criticised. In fact no rainforest was acquired by WWF or Krombacher. Rather, existing nature reserve were supported. Accordingly, a German court decided the campaign was partly anticompetitive.[6]
The campaign was started again in 2008.[7]
[edit] Exports
As of 2003, the company's official exports are as follow:[8]
- 47.9% to Italy
- 15.7% to Spain
- 8.6% to Russia
- 2.9% to France
- 2.7% to Greece
- 2.6% to Switzerland
- 2.5% to The Netherlands
- and 17.0% to Others
[edit] See also
[edit] References
- ^ a b c d Geschäftsbericht 2007, retrieved on 2008-06-24.
- ^ Krombacher » History, retrieved on 2008-12-08
- ^ Krombacher » Product line, retrieved on 2008-12-08
- ^ Press Release: "Entdecken Sie das Krombacher unter den Weizen", retrieved on 2008-06-25.
- ^ Non-alcoholic beverages portfolio - scroll to the bottom of the page
- ^ OLG Hamm, 2003-11-18, File Reference 4 U 105/03
- ^ Krombacher » Regenwaldprojekt, retrieved on 2008-06-25.
- ^ Krombacher » Facts, retrieved on 2008-12-08
